Thakur
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- Joined
- 30 Aug 2013
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Prakash Javadekar, Minister for
Information and Broadcasting, believes that
despite ad regulations in India, there are ads
that are indecent.
The minister of information & broadcasting,
Prakash Javadekar has condemned ads like the
ones from deodorant brands (where women
are attracted to a man because he has used a
deo). At a conference in New Delhi, yesterday,
Javadekar said that despite the ad regulations,
indecent ads are made and aired on television.
"If you want to show something, at least have
some decency. There are children who are
watching TV too," Javadekar asserts. He goes
on to add that movies can get 'A' certificate
and hence they can be kept at a check, but not
TV. "The ad industry needs to evolve a code of
what is decent and what is not," he adds.
The minister was at the "CEOs Roundtable on
Media & Entertainment" organized by
Confederation of Indian Industry (CII). He said
that the Government has always promoted the
M&E fraternity as partners in growth and
would remain a facilitator in the interests of
the people.
Javadekar also promised a stable policy regime
with transparency and time-bound mechanism.
He said that efforts would be streamlined to
make the process of clearances speedy and
transparent. Reacting to suggestions from
stakeholders, Javadekar said that the policies of
this Government would be people-centric and
aim at meeting the aspirations of the common
citizens. He further added that providing
information, entertainment and knowledge to
the citizens would be the priority of the
ministry.
The minister also emphasised the need for
expanding the reach of community radio and
aimed at the opening up of 1,000 community
radio stations in the near future. "You talk
about setting up 1,000 private FM radio
stations, but the government will also
encourage the expansion of community radio
network," he said.
On radio, I&B secretary Bimal Julka said, "We
will make sure that the migration from Phase
II to Phase III is smooth. Phase III has made
substantial headway. We have come to the
stage where the auction process is on. The e-
auction is going to be completed by June 20.
We will then go ahead with the further process
so that we are able to complete it by
December-January 2015."
Julka added that the licences of some of the
operators expire in March 2015 and that the
MIB will take necessary actions for renewal
before that. Referring to prime minister
Narendra Modi's vision of 'speed, skill and
scale, Javadekar urged the media industry to
strive to attain new heights. He praised the
new-age technology and described how social
media platforms had changed the dimension of
news reporting.
On digitisation, Javadekar has asked for a
trade-off from the DTH operators. He said that
currently, only four crore set-top-boxes are
installed and it is just 25 per cent of the
universe. "With the increase in subscriber
base, the revenue of the operators will
increase. But what will the consumers get in
return? I am asking for a trade-off. Will you
reduce the subscription? Things cannot be
one-sided. Why should I (read the consumer)
pay and see lots of ads also? How can both the
things happen at the same time? You offer me
what you want to give," he added.
As reported by afaqs! earlier, Javadekar wants
to look at the opportunities of manufacturing
the STBs locally. "I have asked the secretary to
bring some people who are ready with some
plans. We want to give this a try but it doesn't
mean there will be any delay in the roll-out of
phase III and IV of digitisation."
Javadekar also proclaimed that he wants to
make Doordarshan (DD) the people's choice. "I
have asked DD to live in the competitive
environment. At the same time, we have told
cable operators that we'll listen to them only
after we are assured that they are carrying DD
on their platform." While recognising the
importance of the freedom of speech and
expression, he emphasised the need for
responsible journalism.
Information and Broadcasting, believes that
despite ad regulations in India, there are ads
that are indecent.
The minister of information & broadcasting,
Prakash Javadekar has condemned ads like the
ones from deodorant brands (where women
are attracted to a man because he has used a
deo). At a conference in New Delhi, yesterday,
Javadekar said that despite the ad regulations,
indecent ads are made and aired on television.
"If you want to show something, at least have
some decency. There are children who are
watching TV too," Javadekar asserts. He goes
on to add that movies can get 'A' certificate
and hence they can be kept at a check, but not
TV. "The ad industry needs to evolve a code of
what is decent and what is not," he adds.
The minister was at the "CEOs Roundtable on
Media & Entertainment" organized by
Confederation of Indian Industry (CII). He said
that the Government has always promoted the
M&E fraternity as partners in growth and
would remain a facilitator in the interests of
the people.
Javadekar also promised a stable policy regime
with transparency and time-bound mechanism.
He said that efforts would be streamlined to
make the process of clearances speedy and
transparent. Reacting to suggestions from
stakeholders, Javadekar said that the policies of
this Government would be people-centric and
aim at meeting the aspirations of the common
citizens. He further added that providing
information, entertainment and knowledge to
the citizens would be the priority of the
ministry.
The minister also emphasised the need for
expanding the reach of community radio and
aimed at the opening up of 1,000 community
radio stations in the near future. "You talk
about setting up 1,000 private FM radio
stations, but the government will also
encourage the expansion of community radio
network," he said.
On radio, I&B secretary Bimal Julka said, "We
will make sure that the migration from Phase
II to Phase III is smooth. Phase III has made
substantial headway. We have come to the
stage where the auction process is on. The e-
auction is going to be completed by June 20.
We will then go ahead with the further process
so that we are able to complete it by
December-January 2015."
Julka added that the licences of some of the
operators expire in March 2015 and that the
MIB will take necessary actions for renewal
before that. Referring to prime minister
Narendra Modi's vision of 'speed, skill and
scale, Javadekar urged the media industry to
strive to attain new heights. He praised the
new-age technology and described how social
media platforms had changed the dimension of
news reporting.
On digitisation, Javadekar has asked for a
trade-off from the DTH operators. He said that
currently, only four crore set-top-boxes are
installed and it is just 25 per cent of the
universe. "With the increase in subscriber
base, the revenue of the operators will
increase. But what will the consumers get in
return? I am asking for a trade-off. Will you
reduce the subscription? Things cannot be
one-sided. Why should I (read the consumer)
pay and see lots of ads also? How can both the
things happen at the same time? You offer me
what you want to give," he added.
As reported by afaqs! earlier, Javadekar wants
to look at the opportunities of manufacturing
the STBs locally. "I have asked the secretary to
bring some people who are ready with some
plans. We want to give this a try but it doesn't
mean there will be any delay in the roll-out of
phase III and IV of digitisation."
Javadekar also proclaimed that he wants to
make Doordarshan (DD) the people's choice. "I
have asked DD to live in the competitive
environment. At the same time, we have told
cable operators that we'll listen to them only
after we are assured that they are carrying DD
on their platform." While recognising the
importance of the freedom of speech and
expression, he emphasised the need for
responsible journalism.
