Also right now this a very nominal increase considering that inflation too is increasing for all things and Airtel or any other operator would have to spend more on various things compared to before.... Good thing is Airtel Digital TV tries to maximise revenue generation via home channel or banner ads shown on EPG / Boot Page/Home Page, ads shown on XStream Play or Airtel Apps and thru carriage fee earned via adding various channels on the platform thus minimising the passing of price hike/cost burden to its customers