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Arasu puts up dismal revenue performance: CAG

Bapun Raz

Staff member
Community Manager
3 Nov 2010
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Indiantelevision.com Team (17 September 2011 01:50 pm) NEW DELHI: Even as the Tamil Nadu Government imposed taxes on DTH in a move to help the Arasu Cable Corporation, the Comptroller and Auditor
General of India termed the performance of the
corporation as "dismal" on two major counts— revenue and consumer base. "The company which anticipated a revenue of Rs 2.412 billion in three years of operation up to 2010-11 actually earned only Rs 24.8 million from October 2008 to October 2010. Even out of this small amount, the company could not realise Rs 9.55 million from local cable operators till November 2010," the report said. "To earn this revenue, the company incurred Rs 105.9 million in payments made to pay channels
(Rs 27.1 million, lease charges for fibre cables Rs 21.6 million and establishment, rent and other incidentals Rs 57.2 million). Thus the overall operations of the company resulted in a cash loss of Rs 81.1 million", it is stated. The CAG said that the project proposals approved
(July 2008) by the state Government indicated that
the company's estimated project cost of Rs 915.9
million would be paid back in four years and three
months, subject to achievement of anticipated
connections—152 million connections in the first year of operation with five per cent cumulative
annual growth. It pointed out that after installation of the digital
heads, "the company started with a baby step and
procured a consumer base of only 34,350 in
August 2008 which expanded to 55,705 in
October 2010. But it could not expand further due
to non-availability of popular channels". The report observed that the company ventured
into a highly competitive business and commenced
its commercial operations immediately after the
clearance of the proposal by the project investment
committee in the same month. However, "in the
absence of proper strategy to procure telecasting rights of popular channels and increase the
consumer base and firm agreements with local
cable operators for assured patronage resulted in a
cash loss of Rs 81.1 million, besides unfruitful
creation of infrastructure worth Rs 282.8 million." It also said that the Government stated (August
2010) that its aim of formation of this company was
not to augment the revenue but to provide high
quality television signals at a reasonable cost to
public. The fact, however, remained that even this
objective was not achieved as the company did not make headway in enlarging the customer base as
envisaged till November 2010 resulting in
“continued poor performance".
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