Well anna demand for a channel from customers too plays huge role in its addition on a platform, afterall when people watch it then only they subscribe the same which creates subscription revenue + addition of such channels helps attract more customers towards buying a DTH / Cable TV / HITS/ IPTV connection as people opt for a brand which meets their requirements.
Yes, companies run business so they look for ways to maximise revenues / profits but it is of utmost importance to first cater to needs/preferences of customers which ultimately helps give boost to expand other streams of earning money.....for example if a DTH company has strong user base across various segments then it shall help get more brands interested in advertising on their home channels + even getting more teleshopping ads onboard their platform , Carriage Fee Channels + being more keen to join the platform
... large premium + mass customer base also helps earn more income for the operator thru NCF even if it is kept discounted for lower or mid level packs as volume of mass subscribers contribute to overall revenue earned similarly incase of Premium Segment too operators can earn thru NCF as well as when they opt for more Service Channels or OTT bundled plans thereby again playing key role in making the company build a financially strong+viable business model
