DDF Exclusive BARC TRP Week 47

Zee Kannada is going to gain minimum of 30k impressions in next one month I guess with its new show (since the same story worked wonder for Zee Tamil and Telugu). Colors kananda is saturated in its schedule but Zee has many underutilized slots.Zee team is aiming for 1 lakh more impressions and they are working on it.
No weekend show of Colors Kannada cross 4.0 TVR. Once 8pm slot falls , then it will be big blow to CK.
People are saying it since zee kutumba awards. Nothing has happened. People must understand that channel impressions doesn't work on how good the show is.it depends on the opponent. It this case zee vishnu dashavatara is an awesome show but failed miserably due to agnisakshi of colors. So competitor matters at the end not how good the show is.
In weekend colors doesn't have good shows zee saregamapa and drama have no good component so are leaders.
9:30pm total impression in kannada is moderate.and is moving towards poor in GE category. So the new serial in 930 slot can't make huge change.
Also while talking here don't be one sided.
Slot viewers
5pm: poor
530pm: worst
6pm : average
630pm: moderate
7pm: very high
730pm: very high
8pm: very high
830pm: high
9pm: good
930pm: moderate
10pm: average
1030pm : poor
11+pm: worst
 
I'm telling that there was a constant effort from colors Kannada to sustain it's position, but other channels didn't do it in other markets and lost their positions to zee
 
People are saying it since zee kutumba awards. Nothing has happened. People must understand that channel impressions doesn't work on how good the show is.it depends on the opponent. It this case zee vishnu dashavatara is an awesome show but failed miserably due to agnisakshi of colors. So competitor matters at the end not how good the show is.
In weekend colors doesn't have good shows zee saregamapa and drama have no good component so are leaders.
9:30pm total impression in kannada is moderate.and is moving towards poor in GE category. So the new serial in 930 slot can't make huge change.
Also while talking here don't be one sided.
Slot viewers
5pm: poor
530pm: worst
6pm : average
630pm: moderate
7pm: very high
730pm: very high
8pm: very high
830pm: high
9pm: good
930pm: moderate
10pm: average
1030pm : poor
11+pm: worst
Zee Kannada has two new shows and might become game changer.
 
I'm telling that there was a constant effort from colors Kannada to sustain it's position, but other channels didn't do it in other markets and lost their positions to zee
Yes, they are giving good effort for Colors Kannada but it affects their other regional gecs since enough care not reaching. Zee is giving good efforts for all languages.Star Suvarna still had a chance for come back as they are the first channel to beat Udaya from monopoly.
 
Week 47 - All shows TVR Data ( Urban + Rural )


1.Sun TV :

Priyamanaval Repeat - 2.69
Minnale - 3.52
Chandralekha - 4.92
Kalyana Parisu - 4.77
Roja - 6.29

Vinayagar - 8.23
Azhagu - 11.01
Kalyana Veedu - 12.68
Nayagi - 14.31
Kanmani - 10.29
Nandhini - 10.63
Vani Rani - 7.03
Priyamanaval - 6.36
Valli - 3.94

Sunday Shows :

Hello Sago - 3.01
Thaaya Thaarama - 3.88
Sun Singer - 4.25
Sun Naam Oruvar - 4.05

Movies :

Asuravadham ( Premiere) - 9.62
Muthina Kathirikkai - 6.80
Ayan - 5.24
Maapillai - 5.05


2.Vijay Television :

Kalyanamam Kalyanam - 2.61
Avalum Nanum - 3.02
Ponmagal Vandhaal - 3.12
Eeramana Rojave - 2.83

Pagal Nilavu - 3.20
Nam Iruvar Namakku Iruvar - 5.53
Raja Rani - 6.47
Mounaragam - 7.75
Ponnukku Thanga Manasu - 4.67
Nenjam Marappadhillai - 5.05
Aranmanai Kili - 3.53
Chinnathambi - 4.43
Pandian Stores - 2.67
Adhe Kangal - 2.16



3.Zee Tamil :

Devadhaiyai Kanden - 1.20
Niram Maradha Pookkal - 1.66

Iniya Iru Malargal - 1.57
Mullum Malarum - 2.72
Azhagiya Tamil Magal - 3.57
Sri Vishnu Dhashavatharam - 2.57
Poove Poochudava - 6.73
Yaradi Ne Mohini - 11.95
Sembaruthi - 14.41
Oru Oorula Oru Rajakumari - 7.77
Rekka Katti Parakkudhu Manasu - 2.54

Sunday Shows :

Comedy Killadies - 1.33
Jil Junk Juck - 2.83
Genes - 3.14
Super Moms - 6.66
Tamizha Tamizha - 2.73

Movies :

Rajini Murugan - 2.47
Dora - 3.89
Rekka - 1.97
Kedi Billa Killadi Ranga - 1.19

4.Colors Tamil :

Kaakkum Deivam Kaali - 0.35
Shaneeswaran - 1.47
Sivagami - 1.20
Naagini 3 - 0.69
Vandhal Sridevi - 0.43
Perazhagi - 1.09
Thirumanam - 1.21
Marupadiyum - 0.46
Namma Ooru Coloru - 0.48

5.Sun Life :

Jimikki Kammal - 0.18
Maaveeran - 0.13
Manasa - 0.13
Kavya - 0.10
Chinnakannan - 0.23

Movies :
Thillana Mohanambal - 1.76
Kovil - 1.16
 
People are saying it since zee kutumba awards. Nothing has happened. People must understand that channel impressions doesn't work on how good the show is.it depends on the opponent. It this case zee vishnu dashavatara is an awesome show but failed miserably due to agnisakshi of colors. So competitor matters at the end not how good the show is.
In weekend colors doesn't have good shows zee saregamapa and drama have no good component so are leaders.
9:30pm total impression in kannada is moderate.and is moving towards poor in GE category. So the new serial in 930 slot can't make huge change.
Also while talking here don't be one sided.
Slot viewers
5pm: poor
530pm: worst
6pm : average
630pm: moderate
7pm: very high
730pm: very high
8pm: very high
830pm: high
9pm: good
930pm: moderate
10pm: average
1030pm : poor
11+pm: worst
I meant ZK has more potential than CK..not being one sided..CK stick to shows for years and this can be utilised by other players..at the end of the day it's viewers who is gonna benefit from healthy competition.
One does make a huge difference for that matter..Balika Vadhu was one show which made sure existence of Viacom in Hindi..one successful show has ripple effect on channel.
- Kamali was a hit with 8+ TVR..yaare nee Mohini was an average show with 3.0..after Kamali ,7.30 slot of ZK improved
- Nandini success has effect on Jeevanadi of Udaya..which is second rated show there
- 5 to 6pm has high ad rate value for ZK after Agnisakshi ( it is more than hit serials)..repeated telecast of weekend shows
- success of 9.30 improves viewership of 10 pm slot too
- Srivishnu is a good show with low trp.. Agnisakshi commands 14.5 TVR ,so it almost gives 50k+ impressions to CK
 
Week 47 - All shows TVR Data ( Urban + Rural )


1.Sun TV :

Priyamanaval Repeat - 2.69
Minnale - 3.52
Chandralekha - 4.92
Kalyana Parisu - 4.77
Roja - 6.29

Vinayagar - 8.23
Azhagu - 11.01
Kalyana Veedu - 12.68
Nayagi - 14.31
Kanmani - 10.29
Nandhini - 10.63
Vani Rani - 7.03
Priyamanaval - 6.36
Valli - 3.94

Sunday Shows :

Hello Sago - 3.01
Thaaya Thaarama - 3.88
Sun Singer - 4.25
Sun Naam Oruvar - 4.05

Movies :

Asuravadham ( Premiere) - 9.62
Muthina Kathirikkai - 6.80
Ayan - 5.24
Maapillai - 5.05


2.Vijay Television :

Kalyanamam Kalyanam - 2.61
Avalum Nanum - 3.02
Ponmagal Vandhaal - 3.12
Eeramana Rojave - 2.83

Pagal Nilavu - 3.20
Nam Iruvar Namakku Iruvar - 5.53
Raja Rani - 6.47
Mounaragam - 7.75
Ponnukku Thanga Manasu - 4.67
Nenjam Marappadhillai - 5.05
Aranmanai Kili - 3.53
Chinnathambi - 4.43
Pandian Stores - 2.67
Adhe Kangal - 2.16



3.Zee Tamil :

Devadhaiyai Kanden - 1.20
Niram Maradha Pookkal - 1.66

Iniya Iru Malargal - 1.57
Mullum Malarum - 2.72
Azhagiya Tamil Magal - 3.57
Sri Vishnu Dhashavatharam - 2.57
Poove Poochudava - 6.73
Yaradi Ne Mohini - 11.95
Sembaruthi - 14.41
Oru Oorula Oru Rajakumari - 7.77
Rekka Katti Parakkudhu Manasu - 2.54

Sunday Shows :

Comedy Killadies - 1.33
Jil Junk Juck - 2.83
Genes - 3.14
Super Moms - 6.66
Tamizha Tamizha - 2.73

Movies :

Rajini Murugan - 2.47
Dora - 3.89
Rekka - 1.97
Kedi Billa Killadi Ranga - 1.19

4.Colors Tamil :

Kaakkum Deivam Kaali - 0.35
Shaneeswaran - 1.47
Sivagami - 1.20
Naagini 3 - 0.69
Vandhal Sridevi - 0.43
Perazhagi - 1.09
Thirumanam - 1.21
Marupadiyum - 0.46
Namma Ooru Coloru - 0.48

5.Sun Life :

Jimikki Kammal - 0.18
Maaveeran - 0.13
Manasa - 0.13
Kavya - 0.10
Chinnakannan - 0.23

Movies :
Thillana Mohanambal - 1.76
Kovil - 1.16
Can you give the ratings for Adithya TV?
 
I meant ZK has more potential than CK..not being one sided..CK stick to shows for years and this can be utilised by other players..at the end of the day it's viewers who is gonna benefit from healthy competition.
One does make a huge difference for that matter..Balika Vadhu was one show which made sure existence of Viacom in Hindi..one successful show has ripple effect on channel.
- Kamali was a hit with 8+ TVR..yaare nee Mohini was an average show with 3.0..after Kamali ,7.30 slot of ZK improved
- Nandini success has effect on Jeevanadi of Udaya..which is second rated show there
- 5 to 6pm has high ad rate value for ZK after Agnisakshi ( it is more than hit serials)..repeated telecast of weekend shows
- success of 9.30 improves viewership of 10 pm slot too
- Srivishnu is a good show with low trp.. Agnisakshi commands 14.5 TVR ,so it almost gives 50k+ impressions to CK
omg Agnisakshi 14 TVR ah 😦,,it will be good if CK stops it's repeat at 11 PM,, we will be able to know the correct trp of Agnisakshi
 
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