BIG Magic reaches to 1.4 crore viewers in Hindi heartland


22 Mar 2011
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BIG Magic, India’s first exclusive channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Music & Bollywood has surged ahead of all established channels in the Hindi heartland to become the undisputed No. 1 channel in the region. According to the latest ratings the channel delivers 1.4 crore unduplicated audiences, over 4 weeks in UP, MP, Bihar and Jharkhand, thus making it the No. 1 media platform in the region (Week week 31-34-TAM ratings).

The shows like Big Fighting Championships (Bellator), Movie Magic, Umar Sharif, and the newly launched show Phir Bhi Dil Hai Hindustani on BIG Magic has captured the viewers’ imagination and boosted the channel’s reach and popularity. This puts BIG MAGIC comprehensively ahead and the strongest local media vehicle. The fact that not only does the channel have lower CPT as compared to other regional media; it also provides largest audiences to the channel. The channel now with its leadership, clearly has once again overtaken long established channels like E24, Zoom, Mahuaa TV, Dabaang, Sahara Samay, Zee News UP, and a host of others.

BIG Magic derives huge synergies with RBNL’s already well established radio brand – 92.7 BIG FM, the leading radio network in this region, operating 11 Stations in the heartland. With a refreshing programming lineup, along with extensive marketing initiatives (BIG Magic offers effective platform for brands both national & regional); the channel is poised for exponential growth.

BIG Magic is being distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 million households in the heartland. BIG Magic is also being supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable.
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