"BIGG BOSS 9" {Prince Narula Wins the show}
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Hemant Sanghavi
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RE: "BIGG BOSS 9" {starts 11th OCT }
No Brother,
Prime times on Saturdays & Sundays' are reserved for new movies. That's why BB9 might be telecast on 9 pm except weekdays and arround 11.00 pm on during weekdays.
Hemant
dreamteam said:
No Brother,
Prime times on Saturdays & Sundays' are reserved for new movies. That's why BB9 might be telecast on 9 pm except weekdays and arround 11.00 pm on during weekdays.
Hemant
Thakur
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RE: "BIGG BOSS 9" {starts 11th OCT } 10:30p.m
Promoting the ninth season of its reality show Bigg Boss as ‘double trouble,’ Colors has piqued interest by slotting it late in the 10.30 pm band as opposed to the earlier 9 pm time slot.
However, the media planning and buying community as well as advertisers are somewhat skeptical about the new timing for the popular show fearing that viewership might go down in the 10.30 pm slot.
According to information available with Indiantelevision.com, the reason behind putting the show in the 10.30 pm slot was that Colors’ prime time shows Chakravartin Ashoka Samrat (9 pm) and Swaragini (9.30 pm) are doing exceptionally well in their respective time slots. WhileSwaragini has continuously managed to maintain its position amongst the top five progarmmes in Hindi GECs, Chakravartin Ashoka Samrattoo makes appearance in the top five every now and then.
“Changes in the time slot will definitely influence the viewership as well as the ad rates for the show. The ad rates this year are likely to go down as compared to last year’s rates. Brands are unhappy with the channel’s decisions as prime time gives more visibility to them,” said a senior media planner, on condition of anonymity.
Another media planner added, “The late hour time slot will certainly pose question marks on brands' willingness to come on board as well as the ad rates pricing. But on the other hand, Salman Khan’s brand value has also gone up substantially. So while the time shift of Bigg Bosswill impact viewership and subsequently the ad rates in the initial periods, I feel that the broadcaster will pick it up by putting captivating content. Overall Bigg Boss will retain its charm.”
Colors has roped in SnapDeal as the title sponsor for the show, powered by Oppo Mobile India and driven by Maruti Swift.
Promoting the ninth season of its reality show Bigg Boss as ‘double trouble,’ Colors has piqued interest by slotting it late in the 10.30 pm band as opposed to the earlier 9 pm time slot.
However, the media planning and buying community as well as advertisers are somewhat skeptical about the new timing for the popular show fearing that viewership might go down in the 10.30 pm slot.
According to information available with Indiantelevision.com, the reason behind putting the show in the 10.30 pm slot was that Colors’ prime time shows Chakravartin Ashoka Samrat (9 pm) and Swaragini (9.30 pm) are doing exceptionally well in their respective time slots. WhileSwaragini has continuously managed to maintain its position amongst the top five progarmmes in Hindi GECs, Chakravartin Ashoka Samrattoo makes appearance in the top five every now and then.
“Changes in the time slot will definitely influence the viewership as well as the ad rates for the show. The ad rates this year are likely to go down as compared to last year’s rates. Brands are unhappy with the channel’s decisions as prime time gives more visibility to them,” said a senior media planner, on condition of anonymity.
Another media planner added, “The late hour time slot will certainly pose question marks on brands' willingness to come on board as well as the ad rates pricing. But on the other hand, Salman Khan’s brand value has also gone up substantially. So while the time shift of Bigg Bosswill impact viewership and subsequently the ad rates in the initial periods, I feel that the broadcaster will pick it up by putting captivating content. Overall Bigg Boss will retain its charm.”
Colors has roped in SnapDeal as the title sponsor for the show, powered by Oppo Mobile India and driven by Maruti Swift.
hrkansagara
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RE: "BIGG BOSS 9" {starts 11th OCT }
Bigg Boss Double Trouble Promos Till The Date
1st Promo
2nd Promo
3rd Promo
4th Promo
5th Promo
Presenting Sponsor : Snapdeal.com
Other Sponsor : Oppo & Swift
Time slot :
Premiere - 11th October @ 9:00 PM
Daily Drama - Mon To Friday @ 10:30 PM
Weekend With Salman - Saturday & Sunday @ 9:00 PM
Bigg Boss Double Trouble Promos Till The Date
1st Promo
2nd Promo
3rd Promo
4th Promo
5th Promo
Presenting Sponsor : Snapdeal.com
Other Sponsor : Oppo & Swift
Time slot :
Premiere - 11th October @ 9:00 PM
Daily Drama - Mon To Friday @ 10:30 PM
Weekend With Salman - Saturday & Sunday @ 9:00 PM
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