Cheran’s idea to bring the movies home
Cheran’s new company to take movies closer to audiences
Tamil filmmaker Cheran has floated a new company called C2H — Cinema to Home to allow young filmmakers and producers to not solely rely on theatrical releases but create alternative sources of revenue. “Out of nearly 280 Tamil films produced every year, only about 120 release in cinemas. This is not a welcome trend, especially for youngsters who enter the industry with the hope of a prosperous future. My company C2H will safeguard all the stakeholders without affecting the existing eco-system,” Cheran said in a statement. “The idea is to create a platform for the producers to generate revenue, identify various revenue sources and enable them to get the pulse of the audience before a film’s theatrical release. If the audiences are not coming to cinemas, we have to take the movies to their homes,” he added. Cheran believes this initiative will give a lot of freedom to audiences as well. “It gives enormous freedom to the people to watch their favourite movie whenever they want. No more sleepless nights for small producers and first-time directors,” he said.
Cheran is all set to officially launch his company on Monday at a formal event in Chennai. — IANS
Cheran’s idea to bring the movies home - The Hindu
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