Way back in 2019, Prasar Bharati shortlisted 5 logos from a contest. This is one of them. It is attractive and appealing with bright and deep colours . It definitely connects with the viewers of present generation. I do not know why they came up with a different logo.
Way back in 2019, Prasar Bharati shortlisted 5 logos from a contest. This is one of them. It is attractive and appealing with bright and deep colours . It definitely connects with the viewers of present generation. I do not know why they came up with a different logo.
DD wants to play it safe with any new logos, as I have written in my article on Prasar Bharati. But I wonder why DD held all these contests in the first place if they don’t even want to go for any big updates after so many years.
The new logo contains the basic shape of the Doordarshan logo while also incorporating the map of India present in AIR’s logo. This is a safe update and more radical changes, while proposed before for DD, are unlikely.
Prasar Bharati recently unveiled their new logo. An amalgamation of AIR and DD.
I think there will soon be a time when these legendary brands (AIR, DD) will be phased out and shall be replaced with the Prasar Bharati brand. Modi Sarkar can do anything.
Because even though DD news channel is existent. Prasar Bharati launched a news service called PBNS. I don't know why. And besides Prasar Bharati has a separate YouTube channel which streams all archival programmes of DD.
Why don't they do one thing - launch a streaming service under the Prasar Bharati brand, if they are willing to, of course.
And did you check the tagline? It has changed from 'India ka apna channel' to 'Naye bharat ka naya Doordarshan'. Naya bharat means New India. And we've all seen what the government is doing in the name of New India. Prasar Bharati may be an autonomous body, but only in papers. It is partially controlled by the Government just like the British broadcasting Corporation.