DD's DTH for e-auction to take in chnnls

26 May 2011
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If DD Direct Plus auction the slots for the channels, it is expected to earn at least rs 3.5 bn; no final decision taken.

Prasar Bharati sources said an e-auction may mean replacement of the present system of an annual carriage fee, which is around Rs 8 million a channel.Since over 250 free-to-air TV channels are in the queue, Prasar Bharati will now have to consider whether the slots should be given on a first-come-first-served basis or through e-auction which is bound to give greater revenue.

Hope For the Big E-Blast on DD+ of adding free channels in it.......
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