Direct to My Pocket: The DTH Tug of War Read more


6 May 2011
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E very fifth satellite pay TV subscriber in the world is an Indian, no mean feat considering that DTH operators have been in India for just five years. Unfortunately, all six DTH operators together rake in just 1 percent of the global subscription revenue, according to research firm Screen Digest. Also, every single one has yet to post profits.

“Most DTH operators are still seeding the market and, in the process, still bleeding,” says Rajesh Jain, head of KPMG, India’s media and entertainment practice. The DTH operators now want channel owners, commonly called broadcasters, to share their burden.

The Conundrum
DTH operators pass on 40 to 60 percent of each subscriber’s fee to broadcasters as license fees. For DTH operators to make profits, this needs to come down to 30 to 40 percent, says Jain. That can only happen if either the subscribers pay more or broadcasters charge less.

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RE: Direct to My Pocket: The DTH Tug of War Read more:

good post buddy. :clap:
do not spam here tiwari brother......please don't say only good post etc. etc.....u can use thnx button for it
well i saw that....but you good post word is very irritating.
i cannot understand your whole conversation their any mistake??????
no mistake brother,.....its alright....just am telling k tiwari to avoid good post,good news etc. One liner posts....nothing can stay on topic.....
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