After entering a Hindi General Entertainment Channels (GEC) space, Discovery Communications is now planning to launch free to air (FTA) channel for rural markets.
Refusing to put Discovery JEET content on FTA , Discovery Communications India South Asia President and General Manager Karan Bajaj indicated that Discovery is now looking at the rural market. “If we do launch an FTA channel at any point of time it will be real consumer thesis in mind; what the consumer wants and what is not being served to them. We are not going to dump JEET content on FTA. ”
While talking about the launch of the FTA channel, Bajaj informed, “We are in the thought process and soon we will share something on this front.”
Discovery Communications Plans to Enter FTA Market.
Refusing to put Discovery JEET content on FTA , Discovery Communications India South Asia President and General Manager Karan Bajaj indicated that Discovery is now looking at the rural market. “If we do launch an FTA channel at any point of time it will be real consumer thesis in mind; what the consumer wants and what is not being served to them. We are not going to dump JEET content on FTA. ”
While talking about the launch of the FTA channel, Bajaj informed, “We are in the thought process and soon we will share something on this front.”
Discovery Communications Plans to Enter FTA Market.
