Talking about the strategy for Discovery Kids, Karan Bajaj, Senior Vice-President, and General Manager (South Asia), Discovery Communications India, said: “We are currently a niche player in the kids’ entertainment space. Our aim is to become one of the top three channels in this genre by the end of next year.”
“Kids are known to develop strong loyalties to IPs (characters) and then want a lot of content around those IPs. Keeping these insights in mind, we are working on revamping Discovery Kids with the launch of a brand new locally- produced IP, which will be launched with over 300 episodes. It will represent nearly 70 percent of the total programming shown on the channel,” he added.
The broadcaster will follow a 360-degree approach for the revamp of the channel and leverage on synergies in merchandise as well as the gaming space.
http://www.thehindubusinessline.com...to-revamp-its-kids-channel/article9981818.ece
“Kids are known to develop strong loyalties to IPs (characters) and then want a lot of content around those IPs. Keeping these insights in mind, we are working on revamping Discovery Kids with the launch of a brand new locally- produced IP, which will be launched with over 300 episodes. It will represent nearly 70 percent of the total programming shown on the channel,” he added.
The broadcaster will follow a 360-degree approach for the revamp of the channel and leverage on synergies in merchandise as well as the gaming space.
http://www.thehindubusinessline.com...to-revamp-its-kids-channel/article9981818.ece
