Amarjeet
Contributor
- Joined
- 6 May 2011
- Messages
- 1,153
- Reaction score
- 290
NEW DELHI – Dish TV India Ltd., a direct-to-home television distribution company, Thursday said it plans to increase the price of its set-top boxes by 150-200 rupees ($3.34-$4.45) a unit from July 1, reduce free trial periods and add 3.5 million users this fiscal year in an effort to expand its operating margins.
This is the second time Dish TV India, an Essel Group company, has raised prices in the past five months. It also increased prices in February.
Direct-to-home television distributors offer discounts on hardware such as set-top boxes and dishes and free viewing for a few months to attract customers because of stiff competition. Dish TV India, which had 10.4 million users at the end of March, competes with state-run DD Direct, Bharti Airtel Ltd., Reliance Communications Ltd., Videocon Industries Ltd., Tata-Sky Ltd. and Sun Direct TV Ltd.
full article
This is the second time Dish TV India, an Essel Group company, has raised prices in the past five months. It also increased prices in February.
Direct-to-home television distributors offer discounts on hardware such as set-top boxes and dishes and free viewing for a few months to attract customers because of stiff competition. Dish TV India, which had 10.4 million users at the end of March, competes with state-run DD Direct, Bharti Airtel Ltd., Reliance Communications Ltd., Videocon Industries Ltd., Tata-Sky Ltd. and Sun Direct TV Ltd.
full article