MUMBAI: Direct-to-home (DTH) operator Dish TV India is incorporating a wholly-owned subsidiary to start over-the-top (OTT) business.
The move is aimed at retaining customers by offering them an additional service. DTH operators fear that in the medium term their customers may cut the cord and migrate to OTT services like Netflix, Amazon Prime Video and Hotstar in the medium term. So, they are readying their OTT offering as an aggregator.
The progress of Reliance Jio is also compelling them to play the role of an aggregator of OTT services. Barely six months after launch, Jio crossed the one million mark in February and ended the financial year with 108.9 million subscribers as of 31 March.
“Jio has seen stupendous growth in subscriber numbers. The strategy adopted by DTH operators is to add an OTT offering to complement their traditional business. The fear is that customers would want a converged offering in future,” a media analyst tracking the sector said.
Dish TV and Tata Sky are already offering live TV services on mobile to allow their customers to watch TV content on the go.
DTH operators Airtel Digital TV and Videocon d2h have gone a step ahead and announced plans of a smart set-top box (STB) that would bring the OTT content to the TV screen along with the traditional business of offering satellite TV channels to their subscribers.
http://www.televisionpost.com/dth/dish-tv-to-form-subsidiary-for-ott-biz/
The move is aimed at retaining customers by offering them an additional service. DTH operators fear that in the medium term their customers may cut the cord and migrate to OTT services like Netflix, Amazon Prime Video and Hotstar in the medium term. So, they are readying their OTT offering as an aggregator.
The progress of Reliance Jio is also compelling them to play the role of an aggregator of OTT services. Barely six months after launch, Jio crossed the one million mark in February and ended the financial year with 108.9 million subscribers as of 31 March.
“Jio has seen stupendous growth in subscriber numbers. The strategy adopted by DTH operators is to add an OTT offering to complement their traditional business. The fear is that customers would want a converged offering in future,” a media analyst tracking the sector said.
Dish TV and Tata Sky are already offering live TV services on mobile to allow their customers to watch TV content on the go.
DTH operators Airtel Digital TV and Videocon d2h have gone a step ahead and announced plans of a smart set-top box (STB) that would bring the OTT content to the TV screen along with the traditional business of offering satellite TV channels to their subscribers.
http://www.televisionpost.com/dth/dish-tv-to-form-subsidiary-for-ott-biz/
