Bro, did u read latest yearly financial report of Disney-Star?
They r still maintaining overall profit as their Entertainment Business is doing great while in sports business there is extremely good revenue (largely due to high viewership of India Cricket) but as acquisition cost of key India / ICC cricket properties + Other Niche Sports Properties is extremely high production + broadcast costs and other things add up to expenses hence overall this segment has reported loss but this has been offset by their Entertainment Business thus yielding profits with some decline compared to last year. Subscrption + Ad revenue looking strong in all segments
As far as Disney+Hotstar is concerned again there has been decline in subscriber base due to key sporting events like IPL , BCCI matches not being available on the platform but revenue from their OTT platform has seen a huge increase likely as not only people opt to watch variety of Non-Sports content on their platform but Freemium model for both Sports + Other content has been huge success and earned good subscription + ad revenue
For more information read this
Star India's FY23 net profit dropped 31% to Rs 1,272 cr. Total income increased 9% to Rs 20,699 cr. Novi Digital Entertainment, the subsidiary owning Disney+ Hotstar, saw a 118% plunge in net loss to Rs 748 cr, while revenue jumped 35% to Rs 4,341 cr. Disney is in talks with Reliance to sell its...
www.thehindubusinessline.com
Hence u r wrong in saying that their strategy is not yielding good results, infact despite running such a massive broadcast business they r still immensely successful across all parameters