Breaking Disney has acquired 21st Century Fox’s film and TV studios in a landmark deal

  • Thread starter Thread starter RAJ KUMAR
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Having acquired Star in the global deal, Disney would look to launch ESPN as a full-fledged sports network in India to add power to the already strong Star Sports network. Sports will be one of the major areas where Disney will try to exploit synergies with Star.

Read more at: http://www.televisionpost.com/television/disney-set-to-take-drivers-seat-in-india-with-the-addition-of-star-tata-sky/ | TelevisionPost.com

So that's not rebranding, it's addition. Maybe new ESPN channels would come up leaving all the Star Sports Network channels untouched.
 
There's no need for new sports channels. If existing channels are used judiciously all sports properties can be accomadated easily. So most probably Star Sports will be renamed to ESPN. Also we won't have to scramble for Premier League matches and be at the mercy of Star for that. I also hope overdose of cricket will be contained.
 
Sony tv and movie business is in a mess globally..could be next on the line to be sold off.
 
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