Disney set to take driver’s seat in India with the addition of Star, Tata Sky
MUMBAI: After previous unsuccessful attempts to bolster its presence in India, The Walt Disney Company has finally struck gold in one of the world’s fastest-growing media & entertainment (M&E) markets with the addition of broadcast major Star India and India’s second largest direct to home (DTH) platform Tata Sky courtesy its acquisition of a large part of Rupert Murdoch-led 21st Century Fox. In a stock deal valued at $52.4 billion, Disney has acquired a major chunk of Rupert Murdoch’s entertainment empire comprising Twentieth Century Fox, Twentieth Century Fox Television, FX Productions, FX Networks, National Geographic Partners, Fox Sports Regional Networks, Fox Networks Group International, Star India and Fox’s interests in Hulu, Sky, Tata Sky and Endemol Shine Group. The combination of The Walt Disney Company and most of 21st Century Fox will not just change the dynamics in the US and Europe it will also bring Disney in the driver’s seat in India in one fell swoop. Star with its highly profitable Hindi and regional entertainment business coupled with soon to break-even sports business and the fast-growing digital business comprising Hotstar will add muscle to Disney in the Indian market. Add to that a large distribution platform like Tata Sky although the company will get own only 30% stake in this company. On its own, Disney has been a mid-scale player in the Indian market despite the big bang acquisition of Ronnie Screwvala’s UTV Communications for Rs 2,000 crore. It had earlier acquired kids channel Hungama TV from UTV.
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http://www.televisionpost.com/television/disney-set-to-take-drivers-seat-in-india-with-the-addition-of-star-tata-sky/ | TelevisionPost.com
Having acquired Star in the global deal, Disney would look to launch ESPN as a full-fledged sports network in India to add power to the already strong Star Sports network. Sports will be one of the major areas where Disney will try to exploit synergies with Star.
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http://www.televisionpost.com/television/disney-set-to-take-drivers-seat-in-india-with-the-addition-of-star-tata-sky/ | TelevisionPost.com