Breaking Disney has acquired 21st Century Fox’s film and TV studios in a landmark deal

  • Thread starter Thread starter RAJ KUMAR
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OK, so those who are badly behind rebranding of Star, Tata Sky, redesign of channel logos etc., there is something beyond this. The larger thing is the content and quality. I don't understand why most of you just want to see the channels getting rebranded every now and then. Like I said in my posts in the other thread, they now have these channels under their umbrella and they will definitely bank on the brand value created by Star. They won't be renaming any Star channel according to me.

On the ESPN thing, ESPN might pull out their part of shared venture with Sony paying huge compensation that would result in Sony rebranding 'Sony ESPN' to 'Sony SIX 2' or 'Sony TEN 4'. After the ESPN brand returns to be a part of Star, 'Star Sports Select 1' and 'Star Sports Select 2' might get renamed to 'ESPN 1' and 'ESPN 2'. Rebranding of other Star Sports channels is unlikely.
 
zaxotes said:
OK, so those who are badly behind rebranding of Star, Tata Sky, redesign of channel logos etc., there is something beyond this. The larger thing is the content and quality. I don't understand why most of you just want to see the channels getting rebranded every now and then. Like I said in my posts in the other thread, they now have these channels under their umbrella and they will definitely bank on the brand value created by Star. They won't be renaming any Star channel according to me.

On the ESPN thing, ESPN might pull out their part of shared venture with Sony paying huge compensation that would result in Sony rebranding 'Sony ESPN' to 'Sony SIX 2' or 'Sony TEN 4'. After the ESPN brand returns to be a part of Star, 'Star Sports Select 1' and 'Star Sports Select 2' might get renamed to 'ESPN 1' and 'ESPN 2'. Rebranding of other Star Sports channels is unlikely.
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tata sky cannot be renamed as 80% share is of tata .
while Dish tv user should be happy as their is no star sports now and dish tv has good relation with disney
 
Anish Pai said:
Sky will remain as sky its brand name and value is established in Europe and U.S..

Same for Fox and star

Sky brand is bigger than Disney in these places.

So no way they will be renamed. And there is no rule that if owner changed, brand has to change.
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Fox channels owned by Disney could get A new name, because two networks won't operate with the same name
 
Nikhil Shirvankar said:
Fox channels owned by Disney could get A new name, because two networks won't operate with the same name
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I dont think so any name will be changed as Disney has marketed itself as a kids segment channel, and giving all fox/star channel the Disney name would make no sense.

But as u said a completely new name can be given.

Let's hope for the best that the names are retained
 
Acquired brands like BabyTV, FX, NGC, Star and Sky will stay under Disney. Even Fox brand may stay with Disney.
 
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