praks001
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- 20 Mar 2013
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They can accommodate all popular and niche content by judicioiusly bidding for properties like IPL, BCCI & ICC rights. The bid submitted by Star for both IPL & BCCI are obnoxiously high. They have raised the bar so high that they will themselves struggle to bid for them in the next cycle as they have barely managed to break-even in this rights cycle only. If you remember ESPN-Star at one point held all the rights to major cricketing, football, tennis and premium niche sports. And at that time, cable operators used to under-report subscribers so the subscription revenue was negligible. Even then ESS sucessfully handled all these properties. So they need first need to stop this madness for cricketing properties.So they are here do a business and if you incur heavy losses for it for eg a minute population watches a Formula 1 and subscribes dont subscribe to it whats the use of taking this sports properties but then in that case if they do it they should have a reasonable price attached to it. Some time back ZEEL had a golf channel exclusively for premium customers priced very high, there were no takers for it and it was shutdown. After TRAI rules along with COVID everything has taken a hit so effective cost model from a business perspective will be there and so be it. Yes niche sports properties will be gone and they will know it will hit a small section from a viewership perspective.