Disney India Extends Brand Bindass with a Pure Play Music Channel
The new channel has been christened Bindass Play. Launching on October 1, it will replace UTV Stars, the Bollywood entertainment channel from the group.
Encouraged and inspired by the success of its youth entertainment channel, Bindass, Disney India has announced the launch of its pure play Hindi music channel titled Bindass Play.
The new channel is an extension of the brand 'Bindass' and will be launched on October 1, replacing Disney India's three year-old Bollywood entertainment channel, UTV Stars. Therefore, the new channel will gain from the distribution network of UTV Stars, which is available in around 60 million homes in the country.