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MUMBAI: Doordarshan, which is gearing up to launch a kiddy channel as part of its bouquet, is said to be in talks with Disney for content aimed at youngsters in evening time-slots, according to a senior executive of the pubcaster.
Speaking to Indiantelevision.com, Doordarshan DG Supriya Sahu, while asserting the organisation is planning a kids’ channel, confirmed that there’s a plan afoot to open a time-slot for such programming. “Some work is already on with Disney for the kids content,” she said, but hastily added, “It is (still) early to talk about it right now and an announcement would be made once things are finalized on this front.”
This time-slot on a DD channel is being created, probably, to test waters and see the appetite for kids content before the launch of a full-fledged kids channel as part of its over 30-channel bouquet. Disney India could not be contacted for comments.
To continue reading - http://www.indiantelevision.com/tel...ney-for-kiddy-content-in-evening-slots-170705
Speaking to Indiantelevision.com, Doordarshan DG Supriya Sahu, while asserting the organisation is planning a kids’ channel, confirmed that there’s a plan afoot to open a time-slot for such programming. “Some work is already on with Disney for the kids content,” she said, but hastily added, “It is (still) early to talk about it right now and an announcement would be made once things are finalized on this front.”
This time-slot on a DD channel is being created, probably, to test waters and see the appetite for kids content before the launch of a full-fledged kids channel as part of its over 30-channel bouquet. Disney India could not be contacted for comments.
To continue reading - http://www.indiantelevision.com/tel...ney-for-kiddy-content-in-evening-slots-170705
