Tata Sky and Airtel are playing a dangerous game again. They have their monthly revenue assured while they are not paying anything to broadcasters since they can show that nobody subscribed to your channels even for a day. This in turn will make channels like Star increase their rates for sports channels in the future. This is unethical from TS and Airtel. Lots of cases waiting to happen. Star has invested thousands of crores in cricket. Monthly revenue should be assured for them too. They can't make money only off of match days all the time.