Karthik
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As the March 31 deadline for cable TV digitisation nears, companies offering direct-to-home (DTH) services appear to be in a marketing and promotional overdrive. For, they believe, when forced to make a switch, many are likely to opt out of the cable network and go the dish way.
Minor player But statistics, both State and nationwide, indicate that DTH continues to be a minor player in the cable viewing market. In Bangalore, which most DTH players identify as a leading market for their services, there are only 4.56 lakh DTH subscribers, compared to the total base of 22.68 lakh TV connections, according to Ministry of Information and Broadcasting (MIB) estimates (as of March 21). This accounts for just 20 per cent of total TV connections in the city.
Indiantelevision.com's Morning News Digest
Minor player But statistics, both State and nationwide, indicate that DTH continues to be a minor player in the cable viewing market. In Bangalore, which most DTH players identify as a leading market for their services, there are only 4.56 lakh DTH subscribers, compared to the total base of 22.68 lakh TV connections, according to Ministry of Information and Broadcasting (MIB) estimates (as of March 21). This accounts for just 20 per cent of total TV connections in the city.
Indiantelevision.com's Morning News Digest
