Pugazhbalaji
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Remakes of South Indian movies have become huge money makers on the big screen, the latest in this trend being Akshay Kumar’s Rowdy Rathore (from the Telugu film Vikramarkudu; 2006). In fact, Rowdy... has joined the coveted Rs. 100 crore club. Now, small screens are cashing in on this popularity by airing originals from the South dubbed in Hindi.
Manisha Sharma, weekend programming head, Colors, states, “Southern movies are making their presence felt across general entertainment and movie channels, especially for the weekend line ups.” Mohan Gopinath, business head, Zee Cinema, feels this trend has been on for years and says, “Perhaps the fact that Southern films are being remade in Hindi is getting them noticed more than before.”
http://www.indiantelevision.com/mnd/y2k12/jun/18jungm3.php
Manisha Sharma, weekend programming head, Colors, states, “Southern movies are making their presence felt across general entertainment and movie channels, especially for the weekend line ups.” Mohan Gopinath, business head, Zee Cinema, feels this trend has been on for years and says, “Perhaps the fact that Southern films are being remade in Hindi is getting them noticed more than before.”
http://www.indiantelevision.com/mnd/y2k12/jun/18jungm3.php
