ESPN exits EMEA market, sells UK biz to BT

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After exiting the Asian market post its stake sale in sports broadcasting joint venture to Rupert Murdoch's News Corp, The Walt Disney Company owned sports network ESPN has now shut its Europe, Middle East and Africa (EMEA) operations as it seeks to concentrate on its core market, US, where it has to battle an aggressive Fox Sports Network.

ESPN has closed down ESPN Classic throughout the EMEA region and the non-UK ESPN America TV businesses.

Like in Asia, ESPN will continue to own and operate its existing digital media businesses which include multisport news and information portal ESPN.co.uk, ESPNcricinfo (cricket), ESPNFC (football), ESPNscrum (rugby), ESPNF1 (Formula 1) and broadband streaming service ESPN Player. ESPN Classic has been excluded from the proposed transaction.

The BT Group, which is launching sports channels in UK in summer, has decided to acquire ESPN's UK and Ireland TV channels business. These primarily comprise the ESPN and ESPN America channels and their live sports rights portfolio, including the FA Cup, Clydesdale Bank Scottish Premier League, UEFA Europa League, and the German Bundesliga.

ESPN had been mulling for quite some time to exit UK ever since it lost the lucrative English Premier League (EPL) rights to BT last year. The British telecom major had last year bagged EPL rights for £246 million.

The transaction is expected to complete on 31 July after which BT will continue to operate at least one ESPN-branded channel which is expected to form part of the BT Sport TV package that will be launched by BT this summer.

Additionally, the deal will allow BT to continue to show a host of US sports currently shown on ESPN America, including NCAA College Basketball, NCAA College Football and NASCAR. The ESPN channels will be broadcast from BT Sport's new home in the Queen Elizabeth Olympic Park in Stratford. Until completion, the service for current subscribers to the ESPN channels across all television platforms remains unchanged.

The deal will enable BT Sport customers to see live coverage of the FA Cup for the 2013/14 season, the Clydesdale Bank Scottish Premier League until the end of the 2016/17 season and the UEFA Europa League and German Bundesliga through to the end of the 2014/15 season.



Read More: Indiantelevision.com > News Headlines > ESPN exits EMEA market, sells UK biz to BT
 
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