I don't think showcase is necessary as we have so many Movie channels which will telecast same movie at almost same time when released to showcase or Movie On Demand as these movie channels are very aggressive in buying satellite right.
Yeah true. But according to CEO, TATASKY is premium service and premium service comes at a cost. So better to forget free showcase.
"In 2006, when we started, we were clear that our target will be the urban markets which were looking for good-quality viewing and customised choice of the programmes, and were ready to pay a bit of premium (analog cable did not provide them this) for it," says Harit Nagpal, CEO of Tata Sky
Ref:
DTH readies for final assault on cable business | Business Standard