Discussion General Discussion on Current and Upcoming Kannada Channels in Karnataka

[react]

Week 51:
Star Suvarna & Udaya TV improved their ratings

RANK	CHANNELS	WEEKLY AMA’000 {AVG.}
1	Zee Kannada	1366.17
2	Colors Kannada	1064.73
3	Star Suvarna	693.39
4	Udaya TV	486.44
5	Udaya Movies	322.28

Star Suvarna reached it's highest at the year end..
Udaya TV also improved..

 

[react]

Star Suvarna's Avanu Mathe Shravani got blockbuster 3.0TVR (U+R) ratings at 10pm slot and became No.1 in fictional genre.

KKM also got 2.0TVR (U+R) ratings at 10.30pm being slot leader.

Namma Lacchi bounced back & reached a 5.0TVR (U+R) in the 8pm slot. (GM fans shifted)

Next week Aase, GS & KS will increase a bit due to big twists in the story..

 

[Shashank]

Week 51 U+R Ratings:

Week 51(U+R)	Zee Kannada	Colors Kannada	Star Suvarna	Udaya Tv
6:00	3.4	2.5	1.5	2.1
6:30	6.2	5.1	2.3	2.2
7:00	8.6	6.7	2.2	2.6
7:30	10.7	6.3	1.9	3.5
8:00	7.0	5.8	5.0	2.8
8:30	7.4	4.1	5.2	2.6
9:00	7.1	4.9	4.0	1.4
9:30	6.6	6.1	4.2	2.0
10:00	2.8	6.1	3.0	1.6
10:30	-	6.1	2.0	-

 

[react]

Week 51 U+R Ratings:

Week 51(U+R)	Zee Kannada	Colors Kannada	Star Suvarna	Udaya Tv
6:00	3.4	2.5	1.5	2.1
6:30	6.2	5.1	2.3	2.2
7:00	8.6	6.7	2.2	2.6
7:30	10.7	6.3	1.9	3.5
8:00	7.0	5.8	5.0	2.8
8:30	7.4	4.1	5.2	2.6
9:00	7.1	4.9	4.0	1.4
9:30	6.6	6.1	4.2	2.0
10:00	2.8	6.1	3.0	1.6
10:30	-	6.1	2.0	-

Star Suvarna 2nd slot leader at 6pm, 8.30pm & 9pm in Urban Market..

2nd slot leader at 8.30pm, 10pm & 10.30pm in U+R Market..

Now, channel is in confusing state for launching the LTR slot

 

[Shashank]

Week 51 U+R Ratings:

Week 51(U+R)	Zee Kannada	Colors Kannada	Star Suvarna	Udaya Tv
6:00	3.4	2.5	1.5	2.1
6:30	6.2	5.1	2.3	2.2
7:00	8.6	6.7	2.2	2.6
7:30	10.7	6.3	1.9	3.5
8:00	7.0	5.8	5.0	2.8
8:30	7.4	4.1	5.2	2.6
9:00	7.1	4.9	4.0	1.4
9:30	6.6	6.1	4.2	2.0
10:00	2.8	6.1	3.0	1.6
10:30	-	6.1	2.0	-

In early slots before 8pm, Udaya > Suvarna in overall ratings. Shambhavi is getting constant 3.3 - 3.5tvr from many weeks. Other serials are also getting decent ratings considering the channel's reach(except Preethiya Arasi)

In Suvarna there is a big gap from 7.30pm & 8pm, whatever serials they are launching before 8pm are not getting good ratings, because all the other three channels are very strong in those slots(specially ZK & CK)

Don't know the future of 9.30-11pm week days & weekend slots in CK after the end of BBK10. Will it be able to maintain atleast 900+ ama or goes below that is a question.

In ZK there is no big dominance after 8pm. As of now only Lakshmi Nivasa is launch ready at 8pm. Need to see whether it will succeed in getting the boost from PM.

 

[react]

In early slots before 8pm, Udaya > Suvarna in overall ratings. Shambhavi is getting constant 3.3 - 3.5tvr from many weeks. Other serials are also getting decent ratings considering the channel's reach(except Preethiya Arasi)

In Suvarna there is a big gap from 7.30pm & 8pm, whatever serials they are launching before 8pm are not getting good ratings, because all the other three channels are very strong in those slots(specially ZK & CK)

Don't know the future of 9.30-11pm week days & weekend slots in CK after the end of BBK10. Will it be able to maintain atleast 900+ ama or goes below that is a question.

In ZK there is no big dominance after 8pm. As of now only Lakshmi Nivasa is launch ready at 8pm. Need to see whether it will succeed in getting the boost from PM.

If Star Suvarna manage to grab all GM fans to NL, then less chances of making Laxmi Nivasa as a hit, being 2nd version of Gattimela. Next month we can expect a major shift of Viewers in Kannada Television Industry..

 

[Shivub]

If Star Suvarna manage to grab all GM fans to NL, then less chances of making Laxmi Nivasa as a hit, being 2nd version of Gattimela. Next month we can expect a major shift of Viewers in Kannada Television Industry..

Bettter you apply for research analyst at Star India.

 

[react]

Bettter you apply for research analyst at Star India.

I would have definitely done the same. I conducted similar research for my career too, and today I'm proud to see my work being used by millions of users & being a part of biggest international broadcaster than Star in the past.

TV research is my childhood hobby..

 

[react]

Suggestions for Star Suvarna:

4.30pm: Suvarna Super Star
6pm: Katheyondu Shuruvagide
6.30pm: Laxmi Tiffin Room

By launching LTR at 6.30pm slot would make Jaimata combines to be in favour of Star Suvarna. If LTR gets hit at 6.30pm slot, it will boost 7pm of Star, which inturn Impact Colors 7pm & 7.30pm from same banner. Thus making Colors down to claim 2nd position with smart work.

 

[Aksgr]

Suggestions for Star Suvarna:

4.30pm: Suvarna Super Star
6pm: Katheyondu Shuruvagide
6.30pm: Laxmi Tiffin Room

By launching LTR at 6.30pm slot would make Jaimata combines to be in favour of Star Suvarna. If LTR gets hit at 6.30pm slot, it will boost 7pm of Star, which inturn Impact Colors 7pm & 7.30pm from same banner. Thus making Colors down to claim 2nd position with smart work.

Currently star and ck must work towards dethroning zk as they are under same brand.