Discussion General Discussion on Current and Upcoming Kannada Channels in Karnataka

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Week 52 2023

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Aase Failure reasons:

1. Tough competition from PM & LB
2. Promotion was more of title song than story, as Neenade Naa got attention because of title track.
3. Less popular co- artists compared to legends like Mahalakshmi & Umashree Madam. Zee will have atleast 1 very popular artist in each show.
Paru: vinayaprasad
HK: amrutha+ 3 other old heroines
AD: chaya sing
PM: umashree
GM: Vedant top trp hero
SS: Sudharani
Satya: Film co-artists shrinivas moorty etc
SR: Popular leads
BBB: Old Popular Megha serial heroine
Similar pattern can be seen in NL, NN also

4. Leads don't have much followers or fan pages or trolls to reach more audience. Huge Promotion on Social Media for TARGET audience required than on news channels.

The only hope left now is merging NN and Aase..
Channel should swap Aase & Avanu Mathe Shravani and do Mahasangama of NN & Aase under same banner.

AVS deserves even more better TVR, heroine could have been still better.
 
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Week 1
RANKCHANNELSWEEKLY AMA’000 {AVG.}
1Zee Kannada1397.64
2Colors Kannada1094.5
3Star Suvarna632.48
4Udaya TV458.11
5Udaya Movies275.28
 
Top 2 serial Gattimela ended with 8.7TVR.
Launch: 5.8TVR


Zee ended the serial when it was in top position only, whereas Colors ended Agnisakshi when it lost huge TRP, the director messed up the story when he shifted along with Vijay Surya to Suvarna's Premaloka.

Now Zee is in testing phase without Gattimela fans, whether it can sustain viewership with
5 Uncle Aunty stories (HK, AD, LN, SS, BBB),
3 family-pair stories (Paru, Satya & PM) and
1 love story (SitaRama).
 
Week 1
RANKCHANNELSWEEKLY AMA’000 {AVG.}
1Zee Kannada1397.64
2Colors Kannada1094.5
3Star Suvarna632.48
4Udaya TV458.11
5Udaya Movies275.28
Star Suvarna should telecast SitaRama movie after BBK grand finale week at 8pm to hold back all those viewers with huge promotions of BGM.
 
Zee says they are permanent. Now there is no Gattimela, let's hope for the best future.

Soon <Colors + Star> storm going to give permanent disaster to Zee.

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Star Suvarna improvements:

1. SSS season 3 should start with innovative concept to attract more rural audience.

2. Katheyondu Shuruvagide: very good casts. Deserves more TVR, some special guests entry might boost the slot even more. For example, Rowdy baby Amulya.

3. Gowri shankara story now starting. It can touch 3+TVR, but competition is heavy.

4. Aase serial, a good story serial with low budget, but not for competition. There is a difference between Award winning movie v/s Commercial movie. It deserves late night or early slots. Less entertaining to viewers except title track.

5. Channel sgould shift Aase and Laxmi Tiffin Room to afternoon to give tough competition to Zee dubbed serials by properly studying which Zee story is weak at present. Once upon a time, Matthe Vasanta had got good ratings which was even extended to 1hr episode per day.

6. Namma Lacchi, once BBK ends, Villan Vinay should be given more weightage for aggressive story.

7. UURY + YSL: God will never make you fail 🙏

8. Neenade Naa: Need to pickup with big twist once BBK ends.

9. AMS: Best fresh faces with best picture quality in each frame, natural true colors with excellent brightness. Same in Gowri shankara also.
Few serials uses filter like NL has greenish filter, NN with brownish filter, YSL & RY brownish filter.

10. KKM would have got even better ratings, if few casting was good. Better than Aase.

Best timings:
7.30am: Suvarna Sankalpa

9am: Katheyondu Shuruvagide
9:30am: Gowri shankara
10am: Avanu Mathe Shravani
10:30am: Namma Lacchi
11am: Neenade Naa
11:30am: Anupama

12pm: Bombat Bhojana
1pm: Laxmi Tiffin Room
1:30pm: Aase
2pm: Honganasu
2:30pm: Aragini
3pm: Nagapanchami

3:30pm: UURY/NL
4pm: YSL/ NN
4:30pm: KKM

5pm: SSS
6:30pm: Katheyondu Shuruvagide
7pm: Gowri shankara
7:30pm: Avanu Mathe Shravani
8pm: Namma Lacchi
8:30pm: UURL
9pm: YSL
9:30pm: NN
10pm: KKM
10:30pm: Anupama
 
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