marvel44
News Columnist
- Joined
- 11 Nov 2019
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Live content is what you get when you invest more in various sporting event. Rather than putting everything you have on cricket.
Star has invested in various sporting events, unfortunately all were India based. PKL Star is the promoter of Marshal Sports, ISL again Star is the promoter, PBL again STAR. They have EPL, Bundesliga, F1. True they have invested more in Cricket. But without them I'm not seeing PKL and ISL and PBL being there. As it was important broadcaster is der for them atleast to breakeven and also notice how CSA has to cancel its T20league as SuperSport has not agreed to its terms.