‘There is now no weakling Hindi GEC in the ZEEL stable’
Zee Entertainment Enterprises Ltd (ZEEL), which saw its ad revenue soften in FY17 due to demonetisation, expects to post strong growth in the current fiscal.
Regional channels, the free-to-air (FTA) genre and Hindi general entertainment channels (GECs) will fuel ZEEL’s ad revenue growth in FY18, says Zee Unimedia COO Ashish Sehgal.
While the Hindi GEC FTA channels could see a rise in ad rates after squeezing in inventory last year, there is scope for non-pay channels in the Hindi movie genre to expand inventory.
The revenue growth in the Hindi GEC genre will depend on the performance of Zee TV, &TV and Zindagi.
In an interview with TelevisionPost.com’s Sibabrata Das, Sehgal also talks about demonetisation, the fall in GRPs of mainline Hindi GECs, and the growing importance of the southern-language market.
‘There is now no weakling Hindi GEC in the ZEEL stable’ | TelevisionPost.com