You have to give credit to Zee for successfully launching and sustaining a secondary, urban brand for 10 years, which Star was unable to do with Life OK and Movies OK.This year marks the completion of 10 years of Zee Network movie channel & Pictures. After Zee Cinema, it is the largest destination to all movies whose satellite rights are with Zee . On this achievement, they have started airing 10 on 10 promo featuring some latest Movies which will be premiered / shown on their channel.
Some of them are
1) U Turn
2) Chup
3) Cirkus
4) Tarla
5) Mrs Chatterjee Vs Norway and Many more
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Mainly because of Bhabhi Ji ( Serial ) . It has given them good TRPs since its first episode. Also Happu KUP was good for them in 2019 . Otherwise &TV is of no use for Zee . As far as &Prive and &xplor is concerned, I seriously think Zee should have taken only one of these into account . Preferably & xplor for some content rich movies . After Sony Zee merger is completed, I think &Tv ,xplor etc will surely be combined with Sony Wah , Sony Pal .You have to give credit to Zee for successfully launching and sustaining a secondary, urban brand for 10 years, which Star was unable to do with Life OK and Movies OK.
That said, &pictures is the only &-branded channel to be a moderate to large success, and to a small extent &flix. &TV has been such a failure that I wonder why it is still on air, while &xplor HD and &privé HD were always going to be niche channels. Actually, &TV is the only &-branded channel which is not a movie channel.
National Geographic to broadcast Chandrayaan-3 landing LIVE.
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