Big B learns to turn into Raavan with acting lessons from Tata Sky
Tata Sky has launched a new ad campaign featuring brand ambassador Amitabh Bachchan. The new campaign was launched alongside their latest interactive service ‘Tata Sky Acting Adda’ powered by FTheCouch (FTC). Conceptualised by Ogilvy & Mather, the campaign follows the struggles of Bachchan in the role of an ‘Uncleji’ who wants to act in the local Ramleela.
Previously, Tata Sky had roped in Bachchan for a pan-India campaign where the Bollywood star took on the role of seven puppets, each representing a different family member. This is the fourth campaign for which Bachchan has partnered with Tata Sky. “First, he celebrated our 10th anniversary with an ad campaign, then the #FamilyJingalala ‘Yo Se’ campaign, followed by the Maximum channels campaign, which we rolled out largely in regional channels across India, and now Acting Adda,” said Malay Dikshit, Chief Communication Officer, Tata Sky.