Is Tata Sky having subscriber base of 23 million but declaring just 16 million, that too known thru unofficial mediums?
Was searching for ad rates of various dth across different options available & got hold of this. A media agency which is hired by brands to advertise on all kinds of platforms & they have clearly listed subscriber base of Tata Sky 23 million (SD - Approx. 1.4 crore, HD - 80 Lakh and HD+ - 10 Lakh).
On this very site Dish TV subscriber base is mentioned as approx. 21 million in which 18 million are SD and 3 million r HD while Videocon d2h total weekly reach is stated as 10 Million but detailed data.