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Once, you are saying Colors can afford it once you are saying Star can only afford it. So, what do you exactly wanna say? See as per my knowledge Colors or ZEE never spend much on shows see Dance+ set and Dance India Dance set? Colors use the same set most of the time they used the Jhalak set for many celebrations like Independence Day and all. Where as STAR and Sony make new sets for each event. And, I also wanna add that STAR and SONY every time launches show on big scale. But, that's different they won't get TRP. But, apart from that also true that they both are leading. I'm not fan of channels but, I'm just stating fact. Hope, SONY new shows rock in TRP. Specially, PORUS.Well
Colors & zee can afford too. Colors can afford it for sure.
But you're right STAR is spending a lot on serials. Recently launched all serials are having big sets. Even love ka hai intezaar at afternoon slot is having big sets. Only star can afford such things :tup