Hathway ropes in Sania Mirza as brand ambassador for broadband service

Thakur

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It was in October 2013, when multi system operator (MSO) Hathway Cable & Datacom rolled out its Docsis 3.0 service, with ultra high speed internet connectivity of 50mbps. Now, in order to promote it, the MSO has roped in sports personality Sania Mirza as its brand ambassador.
 
Hathway MD & CEO Jagdish Kumar said, “We are extremely proud to associate with Sania Mirza, the Indian sports icon as she perfectly illustrates the attributes of the new Docsis 3.0 platform–speed, consistency and high- performance. Hathway has aligned with one of the major visions of the Indian government to develop digital infrastructure in the country that will boost productivity in all sectors. In a way to contribute towards this big vision and to provide better user experience, we at Hathway have launched the Docsis 3.0 service that will provide users – fast internet up to 50 mbps speed.”
 
“With the impending data consumption explosion in India, Hathway’s high-speed internet service is a game changer in India. It is vital to have a disruption free service at affordable prices. Docsis 3.0 will create a revolution in the market. We shall continue to invest in expanding the high speed broadband network and deliver plans with lightning fast speeds that is crucial for superior consumer experiences,” he added.
 

http://www.indiantelevision.com/cable-tv/msos/hathway-ropes-in-sania-mirza-as-brand-ambassador-for-broadband-service-150610
 
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