It's only syndication deal but it will play a huge role to strengthen the relationship of Tarang with Star.
If we look at previous acquisitions pattern of Star
Maa TV,Asianet,Suvarna used to air Star India shows & that helped Both The Parties to Build a Strong Relationship that's how Star Takeover these Channels from previous owners because they believed that Star will handle it better & Star got the presence in new markets. Odia is a Growing Industry in India, if it grabs Star Attention so Star may think of Tarang because
from a business perspective acquiring a well established brand is always better than launching one, because the new product doesn't guarantee success in one go.
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