Niraj Rathod
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History TV18, a joint venture between A+E Networks and TV18, is targeting to launch two more language feeds as it expects a wider regional presence will give it an edge over competitors and boost its ad revenues.
The factual entertainment channel already has a presence in seven languages, the only one in this genre to have such a wider regional spread. A few days back, History TV18 announced the launch of its Gujarati feed – the others being Bengali, Tamil, Telugu, Marathi, Hindi and English.
“While we are looking at two more language feeds, the size of the market is key as it has to make economic sense,” said AETN-18 JV GM marketing Sangeetha Aiyer.
Read More > http://www.indiantelevision.com/mam/headlines/y2k12/jan/janmam65.php
The factual entertainment channel already has a presence in seven languages, the only one in this genre to have such a wider regional spread. A few days back, History TV18 announced the launch of its Gujarati feed – the others being Bengali, Tamil, Telugu, Marathi, Hindi and English.
“While we are looking at two more language feeds, the size of the market is key as it has to make economic sense,” said AETN-18 JV GM marketing Sangeetha Aiyer.
Read More > http://www.indiantelevision.com/mam/headlines/y2k12/jan/janmam65.php
