acquires online books retailer

  • Thread starter Bapun
  • Start date
  • Replies: Replies 0
  • Views: Views 1,130


Developing the future...
Staff member
Community Manager
3 Nov 2010
Reaction score
MUMBAI: e-commerce company has acquired online books retailer

The acquisition is expected to help strengthen its books business and tap the books market accessing the technology and resources of in the next few months.

HomeShop18 is working towards launching an online book store in the next few months, the company said.

HomeShop18 CEO Sundeep Malhotra says, "We are delighted to announce this acquisition. Our vision is to be the largest e-commerce company in Indiaand we are investing heavily in cutting edge technology, warehousing and logistics capabilities to provide a world-class online shopping experience to Indian consumers. Books are the key focus area for us."

Books as a category is essential for an e-commerce business as it attracts a niche set of customers online and at the same time, helps boost repeat transactions. With distribution setup and industry partnerships, the e-commerce site is now focusing on the books business. CEO Nitin Gupta adds "Over last 2 years, CoinJoos technology and processes were designed keeping in mind a single goal - to delight customers. We are very excited that CoinJoos is finding the perfect fit with India's top e-commerce site, where we would be able to scale the books business to new heights and provide immense value to Indian consumers."
Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock