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Sony SAB has adopted a new brand philosophy yet again — the last time it did so was in 2017 — which, like previously, is aimed at ‘making people happy’. And to communicate this change, the TV channel has a new tagline, Khushiyon Wali Feeling.
Originally a comedy channel, launched by the Sri Adhikari Brothers Group in 1999, SAB has undergone several makeovers post its acquisition by Sony Pictures Networks India in 2005. While it was rebranded as a Hindi GEC, it retained comedy as its key ingredient. In fact, Tarak Mehta Ka Ooltah Chashma has been its longest-running show.
For details, click below link
Identity crisis: GEC or comedy — what’s Sony SAB’s forte?
Comedy shows
01. Baavle Utaavle
02. Bhakharwadi
03. Jijaji Chhat Per Hain
04. Taarak Mehta Ka Ooltah Chashmah
05. Apna News Aayega
Non-comedy shows
01. Aladdin - Naam Toh Suna Hoga
02. Tenali Rama
Originally a comedy channel, launched by the Sri Adhikari Brothers Group in 1999, SAB has undergone several makeovers post its acquisition by Sony Pictures Networks India in 2005. While it was rebranded as a Hindi GEC, it retained comedy as its key ingredient. In fact, Tarak Mehta Ka Ooltah Chashma has been its longest-running show.
For details, click below link
Identity crisis: GEC or comedy — what’s Sony SAB’s forte?
Comedy shows
01. Baavle Utaavle
02. Bhakharwadi
03. Jijaji Chhat Per Hain
04. Taarak Mehta Ka Ooltah Chashmah
05. Apna News Aayega
Non-comedy shows
01. Aladdin - Naam Toh Suna Hoga
02. Tenali Rama