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Indian DTH Market Set to Zoom


7 Apr 2011
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According to our research report “Indian DTH Market Forecast to 2012”, direct-to-home (DTH) industry in India has been witnessing tremendous growth for the past few years. Such a stupendous growth is mainly due to the continuous drop in setup and service costs of DTH. Further, decline in the prices of Set-Top Box (STB) has made DTH a viable option for the Indian users. It is anticipated that, the DTH market will post 28% CAGR growth during 2011-2014, thus positioning India as one of the most favorable destinations for industry investments.

The report outlines that, the Indian DTH industry holds dynamic future prospects with new technologies and business opportunities emerging at a rapid pace. Thus, it is suggested that, to remain competitive in the market, players require offering the latest bouquet of services along with the flexibility and content that consumers want.

The research has identified that, High Definition (HD) content is an emerging market segment, which is currently at its early growth stage. The affluent middle class consumers have widely accepted the market offerings and helped players to maximize their revenue results. Additionally, various DTH companies are coming up with more number of channels for their subscribers.

Besides, the report contains comprehensive information about DTH service providers in India, with a focus on in-depth analysis of their strengths and weaknesses. It also explains the reason why all the incumbent players have been investing heavily in the promotion and marketing of DTH services in the country.

“Indian DTH Market Forecast to 2012” highlights certain key marketing strategies along with the current industry trends. These marketing strategies could serve as a benchmark for the anticipated future growth of the Indian DTH market. Besides, the report will help clients in recognizing/identifying factors that will drive the country’s DTH market in the coming years. The report also outlines Indian consumers’ behavioral pattern and elaborates various factors that will enable people to switch to DTH in near future.

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