New Branding for channel Zee Bandhan.
A global vision for a brand and content in India.
Zee Bandhan is that point where various threads of
different genres come together under an umbrella of
entertainment.
Zee has called me, to create a new family channel.
After working with Zee different ways of suggesting
a symbolic connection, which represents Bandhan;
as a result we have come to a play of light and
different colors emerge and overlap each other.
Color as multiplicity, much more than the sum of
the individuals.
Resulting in a new era, completely different in
appearance. Cooler and energetic environment. I
invite you to enjoy it!