Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
A well known and most accepted fact is that
art, music and culture are beyond boundaries.
It is true in all the cases, even in the case of
India and Pakistan where inspite of so much
visa restrictions and other restrictions on
communications with each other, the fact
survived.
It is true that people of both countries are
eager to know about each other and are very
much interested in culture and arts. Still Indian
sarees in Pakistan and Pakistani suits in India
are a common choice. When we talk about
music and arts, there are so many names in
Indian film industry as well as in Pakistan who
are popular in both places. There is a big
market of Indian films and songs in Pakistan
and people there are so fascinated with this.
Similarly in India, every music lover likes Rahat
Fateh Ali, Nusrat Sahab and others. In other
forms of arts, there are theatre groups as well
who frequently travel each other country as a
part of cultural exchange.
In spite of all these things, sadly, the
Governments of both India and Pakistan did
not provide free access and broadcast
permission to each other's TV channels. It was
still a setback for people of these two
countries. Many in Pakistan enjoyed Indian TV
channels until it was officially restricted. With
this permission and restriction game, they have
tried to restrict the information and knowledge
sharing of culture. Free access and broadcast
of TV channels of each other countries can lead
to a very positive effect by providing an
opportunity to know each other's culture.
TV is a strong medium of communication in
these days. It is available in most of the
houses of India and Pakistan. I can say, based
on my observation in India, that even the
permanent migratory laborers carry their own
TV and dish and slum areas of Delhi have TV in
their jhuggis. This shows the importance that
people attach to the television. It is seen as a
tool of both entertainment and information. As
we know, television has a capacity to
transform minds through its audio visual
impression.
It is also a fact that it is our natural curiosity
to know and communicate beyond our society
and other boundaries. For this, we have
developed several means of communication.
Media is one of the tools through which we
can feed this thirst of mind.
With the availability of big market in India and
curiosity of people, an Indian television group
has launched a new television channel. The
specialty of this channel is that it caters to
Indian audience with Pakistani content. This
channel is presenting handpicked stories from
Pakistani writers. These stories revolve around
the everyday life of people in Pakistan.
In prima view, it may look as simple, but when
we think about the above-mentioned facts, we
find that it is an innovative step to match
media and technology with the desired goal of
peace. It is a step to prove the fact that arts,
music and culture must survive in all
conditions and must be taken beyond
boundaries.
Regarding business advancement, it will
certainly increase profit to the group in view
of the 'different' content for Indian audience,
but this is something more important than
business. It is because, by bringing these
stories from Pakistan, it will be helpful in
breaking stereotyping of minds. It will become
a medium for people to understand that
everyday life, emotions, values are similar
across the border.
By bringing this channel, it will be a new
experiment in Indian television industry that
may be followed by others and it may pave a
base of new era of entertainment. Hopefully
this new channel named 'Zindagi' will connect
the 'lives' of people and will contribute to a
culture of mutual love and understanding.
art, music and culture are beyond boundaries.
It is true in all the cases, even in the case of
India and Pakistan where inspite of so much
visa restrictions and other restrictions on
communications with each other, the fact
survived.
It is true that people of both countries are
eager to know about each other and are very
much interested in culture and arts. Still Indian
sarees in Pakistan and Pakistani suits in India
are a common choice. When we talk about
music and arts, there are so many names in
Indian film industry as well as in Pakistan who
are popular in both places. There is a big
market of Indian films and songs in Pakistan
and people there are so fascinated with this.
Similarly in India, every music lover likes Rahat
Fateh Ali, Nusrat Sahab and others. In other
forms of arts, there are theatre groups as well
who frequently travel each other country as a
part of cultural exchange.
In spite of all these things, sadly, the
Governments of both India and Pakistan did
not provide free access and broadcast
permission to each other's TV channels. It was
still a setback for people of these two
countries. Many in Pakistan enjoyed Indian TV
channels until it was officially restricted. With
this permission and restriction game, they have
tried to restrict the information and knowledge
sharing of culture. Free access and broadcast
of TV channels of each other countries can lead
to a very positive effect by providing an
opportunity to know each other's culture.
TV is a strong medium of communication in
these days. It is available in most of the
houses of India and Pakistan. I can say, based
on my observation in India, that even the
permanent migratory laborers carry their own
TV and dish and slum areas of Delhi have TV in
their jhuggis. This shows the importance that
people attach to the television. It is seen as a
tool of both entertainment and information. As
we know, television has a capacity to
transform minds through its audio visual
impression.
It is also a fact that it is our natural curiosity
to know and communicate beyond our society
and other boundaries. For this, we have
developed several means of communication.
Media is one of the tools through which we
can feed this thirst of mind.
With the availability of big market in India and
curiosity of people, an Indian television group
has launched a new television channel. The
specialty of this channel is that it caters to
Indian audience with Pakistani content. This
channel is presenting handpicked stories from
Pakistani writers. These stories revolve around
the everyday life of people in Pakistan.
In prima view, it may look as simple, but when
we think about the above-mentioned facts, we
find that it is an innovative step to match
media and technology with the desired goal of
peace. It is a step to prove the fact that arts,
music and culture must survive in all
conditions and must be taken beyond
boundaries.
Regarding business advancement, it will
certainly increase profit to the group in view
of the 'different' content for Indian audience,
but this is something more important than
business. It is because, by bringing these
stories from Pakistan, it will be helpful in
breaking stereotyping of minds. It will become
a medium for people to understand that
everyday life, emotions, values are similar
across the border.
By bringing this channel, it will be a new
experiment in Indian television industry that
may be followed by others and it may pave a
base of new era of entertainment. Hopefully
this new channel named 'Zindagi' will connect
the 'lives' of people and will contribute to a
culture of mutual love and understanding.
