Well, i have all 3 kinds of Tata Sky STB, 2 D2h connections which include DDB and HD Box and two more airtel hd connections. Have used each of them for longest time and my views r based not only using them but host of other things. Been a member and avid learner i have gone deep into knowing how mix of factors work in suiting one's liking or how operators package their product. There r people who will be extremely happy with Free Dish while many will be hoping Tata Sky to provide features of Sky UK and operators decide on policies based on target group or other strategical decisions.
Here people want best hardware, software, service at cheapest cost which is impossible task. Tata Sky has a great brand value and was able to provide better value add on bcoz of premium base sticking with them providing higher revenue or even regular people staying with them for trust in Tata Brand. Now if airtel used to increase prices then people complained of them being costly and mind u increase was of just few rupees, if airtel wanted to come at par then they needed money which was far lesser due to lower premium subscriber base. D2h was leading and did most things right until dish tookover and tumbled momentum resulting in downward spiral which continues...