I don't think it can be directly converted like that because the method used in both are different. As per BARC website, previously they used to take sum of impression per slot but now they are taking average. So I believe the standard deviation of both cannot be calculated like that simple. Although we may use 336 for getting close of previous points.
I don't think it can be directly converted like that because the method used in both are different. As per BARC website, previously they used to take sum of impression per slot but now they are taking average. So I believe the standard deviation of both cannot be calculated like that simple. Although we may use 336 for getting close of previous points.
In marathi thread @mani_music bro explained this theory after that i myself verified with some official data nd it gives approximately accurate data
Like today star plus got 1807 AMA
SO their impressions by multiplying 336 factor will be 1807*336= 607152
Now to convert it into hindi urban grp we usually used to divide it by 2474
So 607152 ÷2474 = 245.41
Nd now check channels grp from this official journalist who directly posts channels internal data
I don't think it can be directly converted like that because the method used in both are different. As per BARC website, previously they used to take sum of impression per slot but now they are taking average. So I believe the standard deviation of both cannot be calculated like that simple. Although we may use 336 for getting close of previous points.