Sony must also exclusively tie-up with kasturi and some % of shares, it will benefit both the parties. Sony can slowly enter kannada market with fiction and Kasthuri can improve with movies.
By the way, the graphics of promo is exact as Sony in 2015. And all the recent posts of the channel is in 18:9 ratio.. hoping for same in TV too as they claim, they are coming with advanced technology. Let's see whether they are actually advanced or not.