Star Suvarna should telecast
Kasturi (411 episodes) for
1hr daily Mon - Sat at 3pm, similar to how Honganasu being telecasted now. Then only Suvarna can compete with Zee's Kalyanamasthu and Vaidehi parinaya. As these are also dubbed, they can't apply any counter strategy like Aase vs PM.
Telecasting the serial for 1hr will have more viewer engagement daily than just 30 mins.
️ Zee Kannada executed this strategy in the afternoon with 2 serials for 2 hours like Trinayani & Nagabhairavi and got 5+ TVR. Now since it's 30 mins and story got old, still getting 3+ TVR, which is better than Suvarna's original serials.
️ When Honganasu was running 30mins only, Aragini was getting 0.8TVR. Now we could see improvements to 1.2TVR. Chances of Viewers switching channel will reduce if time period is more and has more similar content.