Life OK has surpassed Sony and Sab TV (new TAM ratings)

shawl_who

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Current ratings:

1. Star Plus
2. Colors
3. Zee TV
4. Life OK
5. Sony
6. Sab TV
7. Sahara One


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MUMBAI: In week 32 of TAM TV ratings, there seems to be a change in the scenario than the last week. Unlike last week, where Hindi GECs were on the winning side, this week most of the Hindi GECs lost its audiences. But that isn't the case with Life OK and Zee TV.

The newest entrant in the GEC genre, Life OK, has surpassed Sony and Sab this week and took the number four position. Life OK is the highest gainer as it added 74,067 TVTs marking its score to 315,728 TVTs (241,661). Zee TV was the second highest gainer and holds on its number three position adding 54,579 TVTs taking its tally to 424,270 TVTs (369,691).

On the other hand, Star Plus continues to be the leader and has maintained its stability as it reported 505,715 TVTs (509,558). Colors saw a drop of 20,867 TVTs marking 437,766 TVTs (458,633) but still managing its number two position.

Sony saw a fall in its TVTs when it lost 21,378 TVTs taking its tally to 300,573 TVTs (321,951). Sab was at number six position this week after it saw a fall of 24,185 TVTs taking its final score to 298,326 TVTs (322,511).

Coming back to the leader Star Plus, Diya aur Baati Hum proved to be the star yet again and maintained its stability as it rated 10,356 TVTs (10,393). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a fall in its reach taking its score to 6,542 TVTs (6,799). Pyar Ka Dard Hai fared well with 6,233 TVTs (6,141) and Saathiya registered 5,525 TVTs (5,815).

Colors' popular celebrity dance reality show Jhalak Dikhhla Jaa is on the winning side this week when it generated 5,299 TVTs (4,603) on Saturday and 4,503 TVTs (3,734) on Sunday. Long running fiction series Balika Vadhu witnessed a drop and scored 6,644 TVTs (7,340), Madhubala - Ek Ishq Ek Junoon rated 4,396 TVTs (4,884) and Uttaran scored 4,508 TVTs (4,626). The comedy show Comedy Nights with Kapil saw a huge rise in its viewership when it generated 6,831 TVTs (6,079). The new entrant on the channel Mrs Pammi Pyarelal witnessed a slight growth as it rated 1,766 TVTs (1,699).

Zee TV's reality dance show DID Super Moms with its outstanding performances, rated 5,551 TVTs (4,956) on Saturday and 4,349 TVTs (4,491) on a Sunday. Its fictional offering Qubool Hai saw a drop when it rated 7,188 TVTs (7,250). Sapne Suhane Ladakpan Ke registered a slight fall taking its score to 4,332 TVTs (4,498). The historical show Jodha Akbar aired one hour special episode this week and observed a huge growth scoring 5,547 TVTs (3,659).

Life OK's shows have recevied good viewership this week. It's top series Mahadev rated 3,493 TVT (3,455). Do Dil Ek Jaan scored 1,783 TVTs (1,488), Savdhan India rated 2,867 TVTs (2,471), Shapath reported 3088 TVTs (2,477) and the new entrant Gustakh Dil rated 1,884 TVT.

Fifth placed, Sony Entertainment Television's long running crime series CID rated 5,177 TVTs (5,144) and Crime Petrol saw a huge fall when it rated 3,859 TVT (4,347). On the other hand, Comedy Circus ke Ajoobe Mahabali witnessed a marginal dropdown with 2,816 TVTs (3,025). The channel's historical show Maharana Pratap managed to remain close to its last week's ratings, generating 3,139 TVT (3,281). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony's Indian Idol Junior seems to lose its audiences as it reported 4,351 TVTs (5,391) on Saturday but notched up taking its score to 4,602 TVTs (3,840) on a Sunday.

Sixth placed, Sab's top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,032 TVTs (8,218). Chidiya Ghar managed to remain stable and scored 3,412 TVTs (3,433). Wah Wah Kya Baat Hai shed and rated 1,257 TVTs (1,856). Lapataganj saw a slight drop scoring 2,421 TVTs (2,508). Other fictional shows witnessed marginal rise and fall as well.

Sahara One continues to remain in the bottom scoring 32,326 TVTs (36,400).

In the movie channel's genre: Zee Cinema saw a slight rise, reporting 228,837 TVTs (215,299); Star Gold too saw an improvement to 219,247 TVTs (187,810) and Movies OK scored 122,304 TVTs (124,621). On the other hand, Max reported 232,253 TVT (312,088).

Let's wait and watch, how the channels fare in the coming week...

Note: Bihar 1mn+ has been added back into the universe as it has attained the requisite digital penetration as per the standards, and hence the TAM HSM Universe has expanded to 205.4 million.

Indian Television Dot Com > Media Adversiting Marketing > Life OK and Zee TV biggest gainers in week 32
 
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Ratings of Channels:
Star Plus 505715 (509558)
Colors 437766 (458633)
Zee TV 424270 (369691)
Life OK 315728 (241661)
Sony 300573 (321951)
SAB TV 298326 (322511)
Sahara One 32326 (36400)
Moving on to the shows, Diya Aur Baati Hum remains the numero uno show with 10356 TVTs (Television Viewership in Thousands) while Qubool Hai follows it in the second place with 7188 TVTs. Taarak Mehta Ka Ooltah Chashmah gets the third place with 7032 TVTs.
Shows (Channel Wise)
Star Plus
Diya Aur Baati Hum 10356(10393)
Yeh Rishta Kya Kehlata Hai 6542(6799)
Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara 6233(6141)
Saath Nibhana Saathiya 5525(5815)
Veera 4936(5027)
Saraswatichandra 4173(4310)
Meri Bhabi 3463(3298)
Ek Hazaaron Mein Meri Behna Hai 3096(2943)
Ek Ghar Banaunga 2360(2389)
Arjun - (1617)
Colors
Comedy Nights With Kapil 6831(6079) (Sat-Sun)
Balika Vadhu 6644(7340)
Jhalak Dikhhla Jaa 5299(4603) (Sat), 4503(3734) (Sun)
Sasural Simar Ka 4770(5363)
Uttaran 4508(4626)
Madhubala 4396(4884)
Bani 3440(3132)
Na Bole Tum Na Maine Kuch Kaha 3163(3177)
Sanskaar 2569(2628)
Mrs Pammi Pyarelal 1766(1699)
Zee TV
Qubool Hai 7188(7250)
DID Super Moms 5551(4956) (Sat), 4349(4491) (Sun)
Jodha Akbar 5547(3659)
Pavitra Rishta 5151(4565)
Sapne Suhane Ladakpan Ke 4332(4498)
Fear Files 3380(3051) Sun, 3649(3112) Sat
Punar Vivah 2759(2723)
Aaj Ki Housewife Hai …Sab Jaanti Hai 1572(1385)
Connected Hum Tum 1342(1229)
Ramayan 988 (773)
Life OK
Mahadev 3493(3455)
Hum Ne Li Hai… Shapath 3088(2477)
Savdhan India 2867 (2471)
Gustakh Dil 1884 (899)
Savitri 1820(1693)
Do Dil Ek Jaan 1783(1488)
Kaise Yeh Ishq Hai 1624(1382)
Junoon 1053(719)
Police Dial 100: 100: 574(559)
Sony
CID 5177(5144)
Indian Idol Junior 4351(5391) (Sat), 4602(3840) (Sun)
Crime Patrol 3859(4347)
Maharana Pratap 3139(3281)
Comedy Circus 2816(3025)
Bade Achhe Lagte Hain 2238(2510)
Adaalat 2117(2618)
Parvaarish 1352(1415)
Anamika 1304(1425)
Amita Ka Amit 1115(1274)
Chhanchhan 916(1048)
SAB TV
Taarak Mehta Ka Ooltah Chashmah 7032(8218)
Chidiya Ghar 3412(3433)
Baalveer 2935(2952)
Jeannie Aur Juju 2490(2301)
Lapataganj 2421(2508)
FIR 1940(1995)
Wah Wah Kya Baat Hai 1257(1856)
(PS-As per data provided by TAM Subscriber)
 
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