They should launch before 1 week atleast because not all DTH will be able to add it on the same day
And everyone knows MSM is pathetic in distribution (Example: Sony Kix)
My guess is that they would be launching it around 22nd Oct,because Max never does WTP of Blockbuster/Hit Movies.these movies are shown by Sony first such as PK,Piku,ABCD 2 etc,in recent times only Humari Adhuri Kahani and Mr.X were premiered by Max because both flopped at Box Office,so they might have thought to introduce Max HD before Baahubali premier :sp :sp hya