Max HD to launch on 25 December

[Abhi]

Very excellent share dinesh bro:luv :claphyahya

 

[prasadbpotdar]

If launched will it be available in hd access fee or its special channel like miniplex hd.

 

[kumarvishwas]

If launched will it be available in hd access fee or its special channel like miniplex hd.

It would be available as normal HD channel under HD access fees,not like Miniplex :k

 

[Abhi]

I wish that airtel will also add this channel soon or on launch date :'s

 

[DishHD]

Max HD aims to expand the HD subscriber base, which, according to the 2015 FICCI KPMG report, has recorded ten-fold top line growth. The channel will be available across multiple DTH and leading digital cable platforms.

And it will added in multiple DTH platforms :sp hya

 

[kumarvishwas]

The Expanded Television Post Article
Sony Pictures Networks (SPN) is set to launch the high-definition (HD) feed of its flagship Hindi movie and events channel Max on 25 December. With a brand mantra of ‘Jee Ke Dekho’, Max HD will showcase blockbuster films like ‘Bahubali’, ‘PK’, ‘Queen’, ‘Jab Tak Hai Jaan’, ‘Ram Leela’ and ‘Aashiqui’, to name a few.

Max HD aims to expand the HD subscriber base, which, according to the 2015 FICCI KPMG report, has recorded ten-fold top line growth. The channel will be available across multiple DTH and leading digital cable platforms. hya hya hya
Sony Max and Max 2 senior EVP Neeraj Vyas said, “It has been our constant endeavour to provide viewers with an experiential, entertaining and unique movie-viewing experience and the launch of our HD channel takes our obsession for movies to a whole new level. With its own unique movie line-up independent of MAX, the channel will strike a chord with the aspiring audience who yearn for that cinematic viewing experience in the comfort of their homes. Offering an interesting bouquet of Hindi movies, the channel is guaranteed to enthral Bollywood fans across India.” TelevisionPost.com was the first to report that the company was planning to launch Max HD. SPN CEO NP Singh had said in an earlier interaction, “We are ready to launch Max HD once we get the licence. It is a very different and unique channel compared to what we have at present.” The company currently beams four HD channels—SET HD, Sony Six HD, Pix HD and AXN HD.

Read more at: Max HD to launch on 25 December | TelevisionPost.com | TelevisionPost.com

 

[kumarvishwas]

Sony MAX goes HD
Sony Pictures Networks India launches MAX's HD offering; promises to be 'edgy yet poetic'. Sony Pictures Networks Television India (SPN) adds an HD channel to its bouquet of offerings by launching MAX HD. The channel will go on air from December 25, 2015.
In the upcoming telecast pipeline there are movies such as Bahubali, PK, Queen, Jab Tak Hai Jaan, Ram Leela, and Aashiqui 2.
MAX HDNeeraj Vyas
Neeraj Vyas, senior executive vice-president, Sony MAX and Sony MAX 2, says, "It has been our constant endeavour to provide viewers an experiential, entertaining and unique television movie-viewing experience, and the launch of our HD channel takes our obsession for movies to a whole new level. With its own unique movie line-up independent of MAX, the channel will strike a chord with the aspiring audience who yearn for that cinematic viewing experience in the comfort of their homes."
The programming mix will comprise six-seven segments, including a special for critically acclaimed films, as well as Hindi cinema classics. Vyas revealed that for a section called MAX HD Rewind, the channel has digitally re-mastered around 120 movies such as Anand, Chupke Chupke, and Chandni.
The brand positioning of Jee Ke Dekho, the team says, is based on the premise of "paying tribute to cinematic moments". The marketing campaign will have digital as the lead medium. As for sponsorships, the channel is in talks with founder advertisers.
Within the industry, it has been noted that the premium HD channels have recorded ten-fold top-line growth according to the 2015 FICCI KPMG report. Vyas, who also hopes that the competition of the digitisation drive will boost HD viewing, says, "Currently the HD viewers base is around 5.5 to 6 million, and it's only growing."
He further adds, "The channel is not just an extension of the existing setup, but it's different in its look and feel, with a lyrical and poetic presentation."
MAX HD will be available across multiple DTH and leading digital cable platforms.
Sony MAX goes HD

 

[Dinesh jain]

Thread Updated

 

[Thakur]

Sony Max HD looks to carve out its own niche

Sony Pictures Networks India’s (SPNI) Hindi movie channel Sony Max is all set to get a high-definition sibling in the form of Sony Max HD.

However, the new channel, which will go on air on 25 December, will not be a mirror image of its standard definition namesake.

The HD channel will have a different positioning, built as an independent premium brand for different genres of cinema. While Sony Max has ‘Deewana Bana De’ as its tagline, Sony Max HD’s will announce ‘Jee Ke Dekho’.

The packaging of the two channels will remain same; however, the HD channel’s logo has a different palette. “We see this as an opportunity to set up a brand that stands for something different,” says SPNI senior EVP and business head Max, Mix and Max 2 Neeraj xcVyas, who will be spearheading the new channel as well.

So far, Sony Max was the only Hindi movie channel that did not have an HD channel. Its competitors, Star Gold and Zee Cinema, were quick to launch their HD channels. However, Vyas is very clear that the network did not want to launch an HD channel just for the sake of it. It had to be a unique offering, different from its SD version. After all, HD subscribers are a different audience altogether.

Sony Max HD will cater to SEC AB 18–44 metro and 1 million+ towns. Vyas informs that the channel will be available on all leading direct-to-home (DTH) platforms besides the top two or three multi-system operators (MSOs). Talks are on to rope in founder advertisers for the channel.

The channel will feature a blend of blockbusters (‘Dhoom’, ‘PK’, ‘Krrish’), critically acclaimed films (‘Paan Singh Tomar’, ‘CityLights’, ‘Shahid’), as well as all-time classics (‘Anand’, ‘Kabhi Kabhie’, ‘Silsila’, ‘Chandni’, ‘Chupke Chupke’). The channel has created different slots for each day of the week to offer different kinds of cinema to the viewers. It is backed by a library of 300–325 films for this purpose.

For example, the critically acclaimed films will air every Friday in a slot called ‘Friday Select’. Similarly, Saturday nights will be reserved for classical films in ‘HD Rewind’. According to Vyas, the HD channel will allow the network to showcase films that otherwise do not get enough exposure on the SD channel.

Sony Max, which caters to viewers in the Hindi heartland, airs movies that resonate with the masses. He pointed out that a film like ‘Shanghai’ got one of lowest ratings in the history of Max. ‘Lootera’ is another film that did not work on Max. “This platform is ideally suited for audiences who want to watch good cinema. We will have our ‘Dhooms’, ‘PKs’ and ‘Krrishes’, but now we will also have a segment for good films. The channel will have good cinema, good-looking cinema and popular cinema. It will be a combination of all three,” he averred.

The network has remastered 120 yesteryear films to air them on the HD channel. This is also why the HD channel took some time to launch. Vyas also has his eyes set on short films and documentaries. However, the bad video quality is a major deterrent to put them on an HD channel.


The channel has not yet taken a call on HD-first premieres, but it will evaluate on a case-to-case basis if it makes business sense. Talking about the HD ecosystem in the country, Vyas said that the total HD subscriber base is in the region of 5.5–6 million.

He expects the demand for HD channels to surge once MSOs start selling HD channels aggressively. He also mentioned that out of 56 HD channels in the country, only 34 are monitored by BARC.

These 34 HD channels generate 9–10 GRPs, which is very small, and the 80–90 per cent of these GRPs come from Hindi channels. The HD channel will have a different set of advertisers. It will aggressively pursue advertising once the channel establishes basic connectivity and reach.

“Right now, it’s all about establishing the brand,” he stated. Currently, HD channels operate at 4–5 minutes of ads per hour, he stated. The ad rates of HD channels are around 40–50 per cent of SD rates as the base is very small.

Sony Max and Max 2 SVP marketing and communications Vaishali Sharma said that digital form the backbone of the campaign. The network would also use print media in a small measure to spread the word. It is currently running hashtag #JeeKeDekhoSoon on Twitter.

The video promo will break on the network on 23 December. It is also running a contest where fans are invited to share their ‘Jee Ke Dekho’ moments.

Read more at: Sony Max HD looks to carve out its own niche | TelevisionPost.com | TelevisionPost.com

 

[shawl_who]

RE: Sony Max HD looks to carve out its own niche

they re creating useless hype arnd it.. when they still havent launched d chnl :dodgy

I think they might not launch it, thats why making up stories